Brands that rely on tourism are increasingly social. That’s because you want to be where your customers are. More than half the world’s population has at least one social media account and people are increasingly spending more time on social channels. The real benefit for businesses? Social media is one of the lowest-cost ways to connect with the people most likely to buy from you.
That said, creating a social media business profile isn’t the same as harnessing the real power of social marketing. Building an audience, maintaining a presence, and tracking your results all take time – time that you’re already using to run your hotel, restaurant, or tourist attraction.
Here’s a little secret: the best travel and hospitality brands who are killing it on social media aren’t always pulling their own strings. Savvy businesses use outsourced social media as their secret weapon so they can stay digitally engaged without sacrificing service to their customers in the real world.
Here’s why you should consider doing the same:
1. Access the Top Social Media Tools
Advanced social media tools can help you get more from your social media marketing. From analytics and scheduled posting to trending topics and audience demographics, there’s a tool to help you reach your social media goals. But accessing these tools can get expensive if you’re footing the entire bill yourself.
Partnering with a social media agency like Jetsetter Social lets you leverage the industry’s best (and most expensive) tools. You’re essentially sharing the cost with the agency’s other clients to keep your own costs low. Plus, you don’t have to stop and learn how to use these tools to your advantage. Your agency partners do all the heavy lifting for you, so you can put your results on auto pilot.
2. Gain Fresh Creative Eyes and Perspective on Your Brand
Every business owner is close to their own brand. That’s why it can be hard to view your business through the eyes of a customer. Working with an agency can give you a new, objective perspective so you can identify new opportunities to grow and improve.
Choosing an experienced agency has its benefits. For starters, they’ve likely seen a lot of social media strategies in action and have the stats and results to show whether an idea might work. This can be a huge time and money saver for you, who would otherwise likely have to do a lot of trial and error to find what works.
Even though we’re objective, you can be sure that we won’t apply a cookie-cutter strategy to your brand. Jetsetter Social takes the time to understand your company and your audience with our expert eyes and apply the best strategies towards your social media marketing.
3. Get Around-the-Clock Support
When you manage your own social media strategy, you are your own support. What happens when a post doesn’t get scheduled, there’s a typo in a headline, or something just isn’t working for you? It’s up to you to figure out why and what to do next.
When you outsource your social media, support gets outsourced, too. Your agency partners are always ready to address your concerns and often spot problems or make changes before you even realize the need.
4. Stay Ahead of the Competition
Social media is a crowded space; one that your competitors are also utilizing. If you want to stay ahead of the competition, you need to go beyond your ground-level perspective in favor of a bird’s eye view.
Social media agencies not only create and post content on your behalf; they’re also keeping up with industry conversations, trends, influencers, and data that they can put to work for you. You can find new opportunities and capitalize on them quickly while your competitors are struggling to find time to post!
Jetsetter Social has years of experience in the social media industry, and in the travel industry specifically! We know exactly what’s going on in the international conversation and can help position your brand accordingly.
5. Save Precious Time
Time is a business owner’s most precious commodity. It’s the one thing you can never make more of, which is why social media marketing often falls by the wayside when you’re managing it yourself.
With an agency, you can scale your time without having to lift a finger. Your agency does all the strategizing, content creating, posting, optimizing, responding, and analyzing for you – tasks that could easily take over as your full-time job.
Plus, using an experienced agency means not having to spend time searching for, vetting, and hiring an internal employee. You get all the benefits of having your own social media team without the hassles and expense of an extra person on your payroll.
6. Obtain Expert Tips and Tricks
Social media agencies are experts in what they do. They’ve had the benefit of working with multiple clients in various industries, testing different types of content, tools, and strategies. You can benefit from the expertise it’s taken them years to obtain without having to reinvent the wheel or spend years learning it yourself.
Scaling your expertise also helps you to scale your time. Your social media can thrive while you focus on what you do best, whether it’s coming up with new recipes for your customers, improving your hotel guests’ comfort and experience, or finding the best way to support your local businesses.
7. Build Brand Recognition
Social media puts your brand in front of more people. When you partner with an expert, you can ensure your brand is getting in front of the right people at the right time.
Agencies dive deeper than the average social media user to learn more about target audiences, then build their strategy around the people who are most likely to be attracted to your brand. As a result, you get higher quality leads, more clicks and conversions, and customers who are most likely to become repeat buyers.
8. Get Peace of Mind
There’s nothing like the peace of mind that comes with knowing you’ve chosen the best agency to represent your brand. A partner who cares as much about your success as you do will help you get the best results. You’ll feel like your social channels are piloting themselves, but the reality is that a skilled operator is at the controls behind the scenes.
Make a Social Media Agency Your Competitive Advantage!
Outsourcing social media to an agency can be the most effective way that time-poor tourism brands can stretch their people resources and get ahead of their competitors. To get started, reach out to the Jetsetter Social team today!