About Jetsetter Social
Jetsetter Social is a boutique social media marketing agency focused on serving a small number of quality clients. We help connect local businesses and brands in the tourism and travel industry to existing and new target audiences through strategic social media marketing. We are a team of creators. We marvel, strategize, create, manage, optimize, & produce stunning creative content that tells a story to your customer. Learn more about the team behind Jetsetter Social below:
Jaime D. Huffman – Creative Director
Jaime Huffman is the Creative Director and Founder of Jetsetter Social. Based in Charleston, South Carolina, she founded Jetsetter Social after a successful career in social media, marketing, and public relations.
Before she moved to the Holy City, Jaime attended the University of South Carolina where she received her degree in Public Relations & Marketing. She graduated college right after Facebook dropped the .edu email requirement, which opened up social media to everyone over the age of 13. Jaime had used the platform while in college and knew it would be an important aspect of marketing one day but had no idea it would transform into what it is now. Her first job right out of college was as the PR Coordinator for a women’s ministry. She helped them launch social media channels and started a blog right away. 13 years later, she’s still working in social media.
As a social media marketer and travel writer, Jaime has combined her education and passion for travel, photography, and people while advocating for businesses in Charleston. Jaime regularly works with visitors’ boards and tourism agencies to produce local travel guides that collaborate with efforts to increase tourism. Jaime also uses her marketing expertise to help local Charleston clients grow their audience.
Sarah b. – Copywriter
Sarah is the copywriter and marketing assistant for Jetsetter Social. She graduated from the University of North Carolina at Chapel Hill (the other Carolina) in 2019 with a degree in English and Political Science, where she also minored in advertising and public relations. Sarah comes from a publishing and marketing background and has spent a lot of time writing and editing for different publications, including local journalism, B2B magazines, and the traditional publishing industry.
With her educational and professional background, Sarah has relentlessly studied the ways words are used to create symbols, make statements, and capture consumer attention. She cares about the stories we tell about brands and how to tell them more effectively through strategic copywriting, content marketing, and social media strategy. Above all, she looks for creative solutions to all kinds of problems and believes in the power of a well-told story.
Her favorite place she’s ever traveled to is London, where she studied abroad for four months, taking weekend trips to many other destinations like Stockholm, Paris, Amsterdam, and Edinburgh.
Madison M. – Social Media Manager
Meet our new Social Media Manager, Madison! Madison is a recent graduate of Clemson University with a Bachelor’s degree in Political Science. During her time in Clemson, when not attending classes, she spent most of her time working with organizations like The Homeless Period Project and traveling the world with the University’s Debate Team. Her greatest accomplishments while working with these groups were winning the US Universities Debate Eastern Championship and successfully launching Period Pals, the university’s first and only free menstrual product delivery service.
Working alongside many other clubs, she has found a passion for empowering communities by mobilizing action through social media, sparking her interest in the field of digital organizing and marketing. She believes that social media is the most effective form of accessibility for communicating a company’s message and services, and should therefore be used as a primary tool of engagement. Through managing multiple social media accounts for different teams, she championed efforts to bring educational awareness of women’s health by launching a week of digital campaigning that increased donations and recruitment for a great cause.
In the future, Madison hopes to maintain her work in social media management while attending law school with her puppy, Sawyer. From there, the goal is to work with nonprofit organizations that empower communities and boost their visibility through digital organizing. She’s excited to be a part of this team and play a vital role in helping people connect better to their communities.
Matthew p. – videographer
Matt is Jetsetter Social’s videographer and has over 10 years of experience in videography. He got his start shooting weddings where he learned how to edit faster than most videographers due to his “Same Day Edits” where he would show the couple their wedding highlight at the end of their reception. He then moved on to working with entrepreneurs like John Lee Dumas from “Entrepreneurs on Fire” and Andrew Warner from “Mixergy.” He also works with large, 4,000 person events and small events across the country.
JOHN A. & Katie C. – Photographers
Katie has been a wedding photographer for over 12 years. Traveling for weddings only fueled her love of exploring new places! Katie met Jaime in 2017 at a photo shoot, and they’ve been friends and working together ever since. Katie’s photography style is colorful and true to life, meaning she likes to make people and places look like they do in real life. When people look back on the photos, Katie wants them to know that this was exactly how it was. She loves traveling to take lifestyle and detail photos of the places she visits. So far, her favorite trip she’s ever taken was to Ireland with her now husband, John. They had just gotten engaged a few months prior and it was her first time overseas, but what really made the trip special was that she got to see where her grandmother grew up in Donegal. They spent a whole week in Donegal in gorgeous northwestern Ireland.
John has been a photographer since 2012, working alongside his wife Katie at weddings, but also photographing things like headshots, TV shows, models, landscapes, and vintage cars. His style of photography is candid and editorial with a little bit of filmy grit to it. When John travels, he most enjoys taking photos of the scenery at sunset or sunrise, with and without people in it. An ideal scenic portrait for him would be something like mountains in the background with people sitting around a fire chatting with each other and a Jeep or Land Rover Defender in the frame too. John wants his photos to feel either like a candid photo of you enjoying the space or like it’s an ad for a travel company. John’s favorite trip was to Greece, before he was a photographer. Seeing all the endless blue and white buildings in person was amazing, and he took so many photos. It was a trip that definitely sparked his interest in becoming a photographer, and a place he’d love to go back to now that he is one.
Ryan K. – Graphic Designer
Ryan is Jetsetter Social’s graphic designer and graduated from the Savannah College of Art and Design. In his 20 years of multi-discipline design experience, Ryan has worked on everything from business cards to national campaigns. He enjoys using results-driven design and his problem-solving capabilities to create unique, strategic designs. For businesses, a professional designer can not only create stunning deliverables, but also has the knowledge of how to make your business thrive in your target market as well as providing creative solutions for business initiatives. In his spare time, Ryan enjoys working on DIY projects, and his favorite place he’s ever traveled is Nashville, Tennessee.